The importance of social media to a musician cannot be underestimated. The knowledge of the importance of social media to your music career and knowing how to leverage it for music promotion is an important prerequisite for becoming a profitable musician. According to a recent survey, it was discovered that social media accounts for between 10-15% of the overall traffic to websites. The implication of this is that social media has great potential in attracting sales for a musician. There are productive and unproductive ways to promote your brand on social media. To harness the potential of social media for music promotion, it is important to develop and deploy a productive strategy that helps you grow your following, engage with your audience, and produce positive results. The following are steps involved in putting together a productive social media strategy:
Step 1: Know Your Audience
The first step to be taken is to familiarize yourself with your audience. Knowing important demographics of your audience such as gender, age, location, education level, ethnicity, marital status, among others makes it easy for you to categorize your listeners and determine the best way to engage with them. This information also enables you to deploy an effective Google AdWords marketing strategy. Moreover, it is equally important to understand the psychology of your potential audience. To understand this, you must pay more attention to certain facts about your music genre by reading about it on Wikipedia and paying attention to comments made by followers of other artists who perform your music genre. An in-depth knowledge of your genre puts you in a better position to engage with your audience.
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